How Can Digitalization Help MSMEs in Boosting Their Business Growth?
How Can Digitalization Help MSMEs in Boosting Their Business Growth? MSMEs are facing hard times. Small Businesses are struggling to recover their losses after COVID-19. According to a Survey Done by Dun and Bradstreet , 82% of Small Businesses are negatively impacted by COVID-19. The Survey has highlighted the top three factors that can help Micro Small and Medium Enterprises in reviving their businesses are: Access to Financial Support Marketing Support For MSMEs Technology Adoption Digitalization, technology can be the game-changer in speeding up MSME growth. CISCO highlighted a statement based on a survey that 68% of Indian SMBs are seeking to showcase and introduce their new products and services digitally, which will help them to differentiate from competition in the market and business growth, 60% realized that their challenger is adopting the Digitalization and they must keep the pace. Moreover, 50% seek digital transformation due to customers' demands. The most important